Deliverables
Name the assets, versions and publication destinations. Clarify whether source files, stills or edited cutdowns are requested.
IRG Media / Planning guide
Agree how the content will be used.
Plan creator content permissions, approvals and sponsorship disclosures before publication. A practical checklist for brand and campaign teams.
By IRG Media · Published
Separate making content from using it.
A creator campaign needs clarity on both delivery and subsequent content use. Write down the proposed uses before quoting or approving the work. A post on a creator’s account, a brand repost and paid promotion can involve different permissions.
This is a planning checklist for your brand, creator and relevant advisers. Confirm the actual agreement and applicable requirements for the campaign.
Reuse
Specify brand channels, markets, duration and permitted changes. Identify who confirms permissions and tracks their expiry.
Paid use
If ads or promotion through a creator’s identity are proposed, agree that use explicitly. Record account permissions, media responsibilities and the permitted period.
Check every asset in the story.
Music and footage
Identify who controls supplied music, clips, artwork and other material. Confirm permission for the intended channel, edits and use period. Availability online does not establish permission.
People and places
Confirm access and filming arrangements. Assign responsibility for relevant permissions involving locations, guests, staff or other people shown.
Claims and experience
Supply approved facts and supporting evidence. Keep the creator’s description faithful to their experience. Send factual questions to a named brand reviewer.
Approval record
Keep the current approved version, comments, decision and publication link together. A changed cut, caption or claim may need another review.
Make the brand relationship clear.
The FTC’s US guidance says material brand relationships can include money, employment and free or discounted products or services. Disclosure belongs with the endorsement and should be easy to notice and understand.
For video, the FTC advises placing disclosure in the video itself. A platform’s disclosure tool may be useful but is not automatically sufficient. Agree the check for each format and market before publication.
YouTube requires creators to notify the platform when content includes paid promotions. Its guidance also points creators and brands to their applicable legal obligations. Confirm the platform rules relevant to the actual campaign.
Resolve the category-specific dependencies.
Hosted stays
Record dates, inclusions, exclusions, filming access and property contacts. A hosted experience and permission to reuse the resulting content are separate planning questions.
Entertainment releases
Confirm approved clips, music, artwork and talent access. Name embargo, spoiler and publication requirements. Check whether a revised launch date changes the content plan.
Travel and lifestyle products
Supply supported product facts and availability limits. Identify the experience the creator needs before making a first-hand endorsement.
Leave a usable record after publication.
Record the approved asset, live link, permitted uses, time period and permission owner. Include outstanding questions and the person responsible for resolving them. Keep any renewal or removal requirements visible.
IRG’s campaign operations connect the brief, coordination, approvals and delivery record. Agree who handles contracts, permissions, disclosure review and any specialist advice for your engagement.