A connected creator programme for Holafly.
An always-on creator programme across the UK, Australia, California and Saudi Arabia.
SEE WORKThe right creators. Real performance. Scaled year on year.
The right creators. Real performance. Scaled year on year.
The right creators. Real performance. Scaled year on year.
The right creators. Real performance. Scaled year on year.
IRG Media is an influencer marketing agency for travel, hospitality and lifestyle brands. We find the right creators, run the work with your team, and carry the learning into the next campaign.
IRG Media is an influencer marketing agency for travel, hospitality and lifestyle brands. We find the right creators, run the work with your team, and carry the learning into the next campaign.
What we do well
The work gets stronger because the relationships do.
The work gets stronger because the relationships do.
The work gets stronger because the relationships do.
The work gets stronger because the relationships do.
Creator relationships, connected delivery, and learning that carries into the next brief.
What we do
Creators who fit. Campaigns that actually land.
Creators who fit. Campaigns that actually land.
Creators who fit. Campaigns that actually land.
Creators who fit. Campaigns that actually land.
We source, run and learn with you, as part of your team, not as another disconnected supplier.
We source, run and learn with you, as part of your team, not as another disconnected supplier.
Access
The right creators, already in view.
The right creators, already in view.
The right creators, already in view.
We’re always sourcing, so you’re not starting from zero. We already know who fits.
Performance
Scale the creators and formats that work.
Scale the creators and formats that work.
Scale the creators and formats that work.
We watch what actually moves, then put more behind it.
Access
The right creators, already in view.
We’re always sourcing, so you’re not starting from zero. We already know who fits.
Performance
Scale the creators and formats that work.
We watch what actually moves, then put more behind it.
What we actually do well.
What we actually do well.
What we actually do well.
What we actually do well.
Creator relationships, connected delivery, and learning that carries into the next brief.
Creator relationships, connected delivery, and learning that carries into the next brief.
See how IRG works
See how IRG works
Approach
How IRG works.
How IRG works.
How IRG works.
How IRG works.
From first shortlist to final report, every stage stays connected.
From first shortlist to final report, every stage stays connected.
Start with the right creators.
Start with the right creators.
Always sourcing means your shortlist starts with context, not a blank search.
Start with the right creators.
Always sourcing means your shortlist starts with context, not a blank search.
Manage every campaign with you.
Manage every campaign with you.
Briefing, coordination, approvals and delivery stay connected in one managed flow.
Manage every campaign with you.
Briefing, coordination, approvals and delivery stay connected in one managed flow.
Start with the right creators.
Always sourcing means your shortlist starts with context, not a blank search.
Manage every campaign with you.
Briefing, coordination, approvals and delivery stay connected in one managed flow.
Campaign outputs
Work your team can actually use.
Work your team can actually use.
Work your team can actually use.
Work your team can actually use.
Creator shortlists, campaign operations, creative that travels, performance reporting and always-on planning.
Creator shortlists, campaign operations, creative that travels, performance reporting and always-on planning.
Selected work
Explore our Holafly case study and examples of how we work.
Briefs, approvals, and delivery in one run
Format example. How IRG operates a campaign once the roster is set. No client named.
SEE WORK
A hospitality stay, told through the right creators
Format example. A travel and hospitality brief showing how a published case will sit on this rail.
SEE WORK
Free resource
The Creator Sourcing Framework
A practical guide to finding, filtering and briefing creators.
Explore the resource
How we partner
Built to work alongside your team.
Native creator expertise, end-to-end ownership and an operating rhythm that stays close to your team.
Start a project
How we partner
Built to work alongside your team.
Native creator expertise, end-to-end ownership and an operating rhythm that stays close to your team.
Start a project
How we partner
Built to work alongside your team.
Native creator expertise, end-to-end ownership and an operating rhythm that stays close to your team.
Start a project
How we partner
Built to work alongside your team.
Native creator expertise, end-to-end ownership and an operating rhythm that stays close to your team.
Start a project
FAQs
Questions, answered.
Questions, answered.
Questions, answered.
Questions, answered.
Straight answers about how IRG works with your team.
Straight answers about how IRG works with your team.
What does IRG manage?
IRG Media connects creator access, campaign operations and performance learning. The agreed scope can include shortlist rationale, creative briefs, creator coordination, delivery records and a review that informs the next campaign.
Who is IRG built for?
IRG Media works with travel, hospitality and lifestyle brands. Start with the audience, the experience and the campaign objective. Those inputs guide creator selection and the delivery plan, with responsibilities agreed alongside your team.
How quickly can you find creators?
Creator selection starts with a clear brief. Timing depends on the audience, requirements and available creator context. Agree the shortlist, decision points and delivery plan during Frame and Assemble before committing to a launch date.
How do you measure performance?
We review available content and campaign signals against the agreed objective. Performance learning records observations, limitations and recommendations for the next brief. Views and engagement alone do not establish sales or booking impact.
Can you work with our in-house team?
Yes. Your team holds the business context, internal alignment and approval decisions. IRG connects creator recommendations, coordination, delivery records and interpretation. Our operating model makes the inputs, responsibilities and decision points clear.
Can the model scale across campaigns and markets?
The model carries creator context, campaign decisions and learning into the next brief. Each campaign or market still needs its own audience, practical requirements and approvals. Explore always-on planning for an illustrative repeat-campaign structure.
What does IRG manage?
IRG Media connects creator access, campaign operations and performance learning. The agreed scope can include shortlist rationale, creative briefs, creator coordination, delivery records and a review that informs the next campaign.
Who is IRG built for?
IRG Media works with travel, hospitality and lifestyle brands. Start with the audience, the experience and the campaign objective. Those inputs guide creator selection and the delivery plan, with responsibilities agreed alongside your team.
How quickly can you find creators?
Creator selection starts with a clear brief. Timing depends on the audience, requirements and available creator context. Agree the shortlist, decision points and delivery plan during Frame and Assemble before committing to a launch date.
How do you measure performance?
We review available content and campaign signals against the agreed objective. Performance learning records observations, limitations and recommendations for the next brief. Views and engagement alone do not establish sales or booking impact.
Can you work with our in-house team?
Yes. Your team holds the business context, internal alignment and approval decisions. IRG connects creator recommendations, coordination, delivery records and interpretation. Our operating model makes the inputs, responsibilities and decision points clear.
Can the model scale across campaigns and markets?
The model carries creator context, campaign decisions and learning into the next brief. Each campaign or market still needs its own audience, practical requirements and approvals. Explore always-on planning for an illustrative repeat-campaign structure.
Ready to work with the right creators?
Ready to work with the right creators?
Ready to work with the right creators?
Let’s build a creator channel that gets stronger every month.
Start a project
Ready to work with the right creators?
Let’s build a creator channel that gets stronger every month.
Start a project
Always sourcing
Always sourcing
Always sourcing
Creator context from day one.
End-to-end
End-to-end
End-to-end
One accountable partner.
Learning that compounds
Learning that compounds
Learning that compounds
Every cycle informs the next.
Always sourcing
Creator context from day one.
End-to-end
One accountable partner.
Learning that compounds
Every cycle informs the next.