Clear roles. Confident decisions.
Frame the objective, assemble the right creators, run the campaign and carry the learning forward. Four connected stages, with a clear contribution from both IRG and your team.
Make the brief a shared decision.
Before creator selection, agree the objective, audience and practical requirements. This creates a reference point for the choices that follow.
Your team
Clarifies the business objective, constraints and who can make decisions.
IRG
Translates that context into a usable brief, highlights open questions and aligns the selection criteria.
Output
An agreed brief and a clear basis for creator recommendations.
A shortlist with a reason behind every name.
Build the creator selection around relevance, suitability and the opportunity to interpret the experience credibly.
Your team
Reviews recommendations against brand priorities and flags concerns or missing context.
IRG
Evaluates fit, records the rationale and coordinates the information needed to move towards an agreed selection.
Audience
Who needs to care about this experience?
Creative context
How could the creator make it relevant?
Suitability
Does the relationship make sense for the brand?
Keep the creative direction connected to delivery.
Clear feedback and ownership help the agreed work move through the campaign.
Know what moves next, and who moves it.
Keep creator coordination, stakeholder feedback and approved delivery in one managed flow.
IRG prepares
Creator develops
Your team decides
IRG coordinates
Your team
Supplies necessary information, consolidates brand feedback and confirms approval decisions.
IRG
Coordinates creators, maintains the decision record and tracks the agreed outputs.
Turn a review into a useful next step.
Read the available evidence against the objective, then decide what should inform the next campaign.
Output
A performance review with limitations, recommendations and questions to carry forward.
Observation
Recommendation
Next brief
A shared objective.
Distinct responsibilities.
Your team holds the business context
Priorities, brand requirements, internal alignment and approval decisions.
The brief is the shared reference
When context changes, revisit the decision together before moving the work forward.
